Adventure Log: Projects I've Brought to Life!
Rafu Zetu 🇰🇪
Empowering online businesses and SMEs to scale efficiently by simplifying and optimizing distribution processes.
Attorney Shield 🇺🇸
A prototype to conceptualize the idea that brought in strategic partners, early adopters and helped raise US $579,217 through crowd funding.
Kai & Karo Car Dealership 🇰🇪
Enhanced the company's reach by successfully attracting and engaging 1.2 million unique website visitors within a year.
Blogs: Deep Dives into various topics
What Does It Mean to Design Products in the Age of AI?
What it really means to design in the age of AI. It's a mix of stories, real lessons (like what we learned while building a routing system at Leta), and a call to design with more empathy.
Duolingo Made Learning Fun, But Killed My Motivation
I explore what research says about rewards and motivation, how gamification helps and sometimes hurts real learning, what platforms like Duolingo could do differently to build sustainable meaningful habits
Cost-effecient design
Design as a piece in the cost of operating your software
Who Really Deserves Man of the Match? Rethinking Football Awards with Explainable AI
I wrote a short piece exploring how we could rethink this award using Explainable AI (xAI). Instead of relying on gut feelings, what if we used models like Shapley values and Human centric design principles to quantify each player's actual contribution?
Leta Raises $3M - Logistics in Africa
Leta, a Kenyan B2B supply chain and logistics SaaS provider launched last year to optimize fleet management, is looking for growth opportunities in West Africa, even as it scales operations in its existing five markets.
Protecting Love in the Digital Age
I invite you to read about my research and the development of Emma, where I explore AI’s role in safeguarding digital relationships.
