A prototype to conceptualize the idea that brought in strategic partners, early adopters and helped raise US $579,217 through crowd funding.
Overview
Attorney shield is a product that provides US citizens with access to legal support on demand.
My primary task was to help the founders conceptualize their idea into a prototype/MVP. The prototype would help them achieve the following;
- Visualize the solution help pitch to angel investors and early adopters.
- Test the desirability of such a product with a pre-sale. - Are people willing to pay for this ?
- Learn and better understand the problem, get feedback to incorporate into the full scale product.
- Better understand the infrastructure & operations system required to support the product
Since then Attorney Shield has gone ahead to raise US$579,217 from crowdfunding at start engine, built a full scale product with 7,000 Active paying users as of end of Dec 2024
My Role
I worked on the project as the lead designer and product manager. That meant not only designing the product from idea to clickable mockups, but to ensure the implementation is successful and achieves the objective.
The MVP was designed and build in a period of 3 months, This included;
- User research,
- Brainstorming sessions,
- Wireframing,
- High fidelity designing,
- Prototyping
- Implementation
The Problem
There is a Mutual mistrust between law enforcement officers and the public often that often leads to negative and sometimes deadly encounters.
Furthermore,
In the US there is a lack of readily accessible legal assistance on demand to mediate between the public and law enforcement in these critical situations.
Attorney Shield aims to address this issue. The objective is to rapidly demonstrating their solution to key stakeholders prior to the development of the platform.
Scope
To quickly ship an MVP that will help the founders concepuatlize their ideas, the scope of the project was specific.
- Quickly design a prototype within 2 weeks
- Ship the prototype
- Test and analyse results
What did this mean ?
The founders had already done an impressive job on conducting the market research and customer discovery. So immediately after the brief shared through a PRD I was able to quickly start working on the designs.
Design Process
Followed the below steps in the design phase:
- Ideation
- Low-fidelity wireframes with variations
- Final / Hi-fi Design
Research
I conducted an secondary research with the intention to understand the problem and clearly define the problem we were trying to address. Hypothesis; “The fatal engagements between law enforcement officers and the public is super high in the US”
The average time to get legal assistance on demand in the US varies depending on the type of legal assistance needed and the location of the person seeking assistance. For example, the average time to get a public defender in a criminal case is about 2 weeks, while the average time to get a lawyer to represent someone in a civil case can be much longer, sometimes up to a year or more.
Low-fi / Wireframes
High Fidelity Designs
Features
1. Register Account
2. Request Attorney
3. Service History
Lessons
The app was developed and shipped within 3 months from inception to shipping. The team having done alot of research and customer validation, the market was quite receptive to the extent that the company was able to initiate a pre-sale campaign aimed at helping raise the money to build the fully fledged product.
During the process, a few things were uncovered;
- The three step process to initate a call was still longer
- The app needed to incorporate important documents
These changes were fused into the new app designs.
Impact
As on Dec 2024, The company has;
Raised $450,000 through a crowdfunding campaign on startengine.com and currently has 7,000 paying and active users.
See Attorney Shield in action :
2. Attorney shield Attorney educates cop
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