Hello! I'm Muhu Njenga

I'm a
Innovator
 at heart - I love diving into challenges with my squad

I’m a Product Designer who has co-founded award-winning startups and helped raise $3M pre-seed designing products that augment human intelligence and unlock business growth. My superpower is bridging founders, engineers, and users; not just fixing problems, but spotting opportunities to turn uncertainty into products that people trust and grow with.

Adventure Log: Projects I've Brought to Life!

Project Name
Unlocked

Rafu Zetu 🇰🇪

Empowering online businesses and SMEs to scale efficiently by simplifying and optimizing distribution processes.

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Project Name
Unlocked

Attorney Shield 🇺🇸

A prototype to conceptualize the idea that brought in strategic partners, early adopters and helped raise US $579,217 through crowd funding.

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Project Name
Unlocked

Kai & Karo Car Dealership 🇰🇪

Enhanced the company's reach by successfully attracting and engaging 1.2 million unique website visitors within a year.

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Blogs: Deep Dives into various topics

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AI

What Does It Mean to Design Products in the Age of AI?

What it really means to design in the age of AI. It's a mix of stories, real lessons (like what we learned while building a routing system at Leta), and a call to design with more empathy.

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Design

Duolingo Made Learning Fun, But Killed My Motivation

I explore what research says about rewards and motivation, how gamification helps and sometimes hurts real learning, what platforms like Duolingo could do differently to build sustainable meaningful habits

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Design

Cost-effecient design

Design as a piece in the cost of operating your software

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AI

Who Really Deserves Man of the Match? Rethinking Football Awards with Explainable AI

I wrote a short piece exploring how we could rethink this award using Explainable AI (xAI). Instead of relying on gut feelings, what if we used models like Shapley values and Human centric design principles to quantify each player's actual contribution?

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Startups

Leta Raises $3M - Logistics in Africa

Leta, a Kenyan B2B supply chain and logistics SaaS provider launched last year to optimize fleet management, is looking for growth opportunities in West Africa, even as it scales operations in its existing five markets.

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Design

Our moral obligation to build better software

A personal reflection on how everyday software frustrations reveal the urgent need for more empathetic, real-world product design.

I share resources on the things I find fun, educative & worth sharing

/3DIcon

Fancy a chat? Drop me an email, let's talk!/Thumbs up